Lifeline Safaris (“Company,” “we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our services, make bookings, inquire about safaris, or visit our website (lifelinesafaris.com).

1. Information We Collect We may collect the following types of information:
   1.1 Personal Information:

• Full name
• Address
• Email address
• Phone number
• Passport/ID details (for bookings and travel arrangements)
• Date of birth / age (for group/family safaris or age-restricted activities)
• Payment information (e.g., credit card details processed securely via third-party gateways)
• Special requirements (e.g., dietary needs, medical conditions, mobility assistance)
  1.2 Non-Personal Information:
• Browser type and version
• IP address
• Device information
• Cookies and tracking technologies (for site analytics and functionality) 1.3 Booking/Travel Information:
• Itinerary details (e.g., destinations, dates, number of travelers)
• Accommodation and transfer preferences
• Flight details (if provided for coordination)
• Any other information you voluntarily provide in inquiries or bookings

2. How We Use Your Information We use the information collected for the following purposes:
   2.1 Service Delivery:

• Process and confirm bookings for safaris, tours, transfers, car hire, and accommodations
• Communicate with you about your itinerary, updates, changes, or reminders
• Coordinate with lodges, guides, parks, and other partners to fulfill your safari 2.2 Customer Support:
• Respond to inquiries, feedback, or complaints
• Provide personalized recommendations or assistance
  2.3 Marketing (with consent):
• Send promotional offers, newsletters, or safari updates via email
• Improve our website, services, and user experience
  2.4 Legal and Compliance:
• Ensure compliance with Kenyan laws, tourism regulations, immigration, and data protection requirements
• Prevent fraud, resolve disputes, or protect safety during travel

3. How We Share Your Information We may share your information with the following parties:
   3.1 Service Providers: Third-party partners such as lodges/hotels, tour guides, transport providers, car hire companies, payment processors, and booking platforms who need it to deliver your safari services.
   3.2 Legal Obligations: Kenyan authorities, regulators, or law enforcement when required by law, to protect our rights, or in response to legal processes (e.g., visa facilitation or park regulations).
   3.3 Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the business.
4. Data Security We implement reasonable industry-standard security measures (e.g., encryption for payments, secure servers) to protect your information from unauthorized access, use, alteration, or disclosure. However, no method of transmission over the internet or electronic storage is 100% secure.
5. Your Privacy Choices 5.1 Access and Correction: You may request access to, correction of, or deletion of your personal information by contacting us. 5.2 Opt-Out: You can opt out of marketing communications at any time by clicking the “unsubscribe” link in emails or contacting us directly. 5.3 Cookies: You can manage cookie preferences through your browser settings. We use cookies for essential site functions and analytics (e.g., Google Analytics).
6. Retention of Information We retain your information only as long as necessary to fulfill the purposes outlined in this Privacy Policy, provide ongoing services (if applicable), or comply with legal obligations (e.g., tax or tourism records).
7. Children’s Privacy Our services and website are not intended for individuals under 18 years of age. We do not knowingly collect personal information from children. If we become aware of such collection, we will delete it promptly.
8. Changes to This Policy We may update this Privacy Policy from time to time. Changes will be posted on our website with the updated “Effective Date.” We encourage you to review it periodically. Continued use of our services or website constitutes acceptance of updates.
9. Contact Us For questions, concerns, access requests, or to exercise your privacy rights regarding this Privacy Policy, please contact us at:
   Lifeline Safaris Karen, Kerarapon Rd 14th drive, Nairobi
   Phone: +254 729728264
   Email:info@lifelinesafaris.com
   Website: https://lifelinesafaris.com

By using our website, making an inquiry, or booking our Services, you acknowledge that you have read, understood, and agree to this Privacy Policy.